Searching Google for Grape Juice brought me this picture from galleryofabsurd.com. I wish it hadn't. My nightmare is now yours.
The Red Sox and Welch's are teaming up to set the Guinness World Record for the largest toast because, well, it's a good marketing opportunity I guess. If you plan on attending the Sox-Yankees game on April 20th at Fenway, you will find yourself participating in this idiocy, and setting world records.
Welch's announced today that it will partner with the Red Sox to attempt the Guinness World Records® title for the largest toast in one venue while celebrating Fenway Park’s 100th anniversary. On April 20th, game attendees will raise thousands of glasses of Welch’s Sparkling Grape Juice Cocktail to celebrate the history, tradition, and pride of Fenway Park, America’s Most Beloved Ballpark and the oldest operating Major League ballpark in the United States. Red Sox fans will create history by collectively and simultaneously saying ‘cheers’ to Fenway Park prior to a game against their archrival, the New York Yankees.
If you really want to "celebrate the history, tradition, and pride of Fenway Park", getting 37,000 people to simultaneously say "Cheers" and sip grape juice from a plastic cup is one of the worst ways to accomplish your goal. It probably ranks right between having Wade Boggs ride a horse around the infield and having the ghost of Babe Ruth take a dump in center field.