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High-demand times — weekends in the summer, no matter who the opponent — and high-demand games such as all nine Yankees contests are Tier One games, which means you’ll pay top dollar for a ticket. A weekday game in April, May and September is usually a Tier Five game, and that’s when you’ll get the lowest-priced ticket for that same seat. There are Tiers Two, Three and Four sprinkled throughout the schedule, too, but let’s not get bogged down in trying to pinpoint them.
Overall, ticket prices are going up 4.8 percent — the first increase in the past three years — but there likely will be more head-scratching at the system than sticker shock over the prices.
Ticket sellers at the box office and over the phone are preparing to be extremely patient once sales begin next month.
“Given that we are going from 19 seating categories with 19 price points to 19 categories with 95 price points, we understand it may take a while for our fans to adjust,’’ Red Sox Chief Operating Officer Sam Kennedy said. “That said, all 29 other MLB clubs have some form of variable or dynamic pricing and their fans quickly adjusted to a higher price for high demand games and a lower price for games with less demand.”
That ticket prices are going up after a World Series victory is not a surprise. And the only thing surprising about the switch to 'dynamic pricing' is that it didn't happen years ago.
The Sox aren't breaking ground on some new ticket pricing methodology. Charging people more for games/events that have the most demand is pretty standard nowadays. They're going to maximize profits in any way that they can. This is a simple way to do it.
And maybe I'm in a different class of consumer than most people, but I don't understand the concern over the confusion with this "new" model. If you're like me and get to go to one or two games a year, you pick your target date, hop online and try to find the best seat in your price range. That doesn't change. That seat may cost you a few extra bucks, but you won't be looking at the URL of your browser in confusion, wondering what alien site you've been sent to. You're still just buying tickets.
For those of you who apparently buy several tickets throughout the season and can't grasp the concept that the prices may be different for various games, here's a quick cheat sheet: if you want to see the Yankees, or a game on the weekend, it's going to cost you more.
Rest of the links:
WEEI - Sox ink LHP Layne, UT McCoy to minor lg deals | Napoli's agent having 'ongoing talks' with Sox | Schilling on D&C: Sox won't go long on Lester | Globe - Pedroia 7th in AL MVP voting | CSNNE - Merloni plays Red Sox GM | Red Sox introduce new ticket-pricing structure